Digital marketing is a rapidly growing field. As more and more people start taking advantage of the latest tools and technologies that digital marketing has to offer, the domain is also getting extremely competitive.
Also, there is a sudden rise in the number of tools available for online marketing. So, navigating your way through all these tools is challenging. In this article, we list some of the best digital marketing tools for 2019.
1. Analytics and Data tools
- Google Analytics
Nowadays, it’s hard to operate as a digital marketer if you don’t have some level of Google Analytics expertise. It shows who is coming to a website and from where. Most importantly, it shows how much time people are spending on a particular page. At an advanced level, it can also build an advanced E-commerce setup to aid business promotion.
All your essential stats get displayed in your WordPress dashboard when you are using the SumoMe. Using Heat Maps, you can see what your users are doing on your site, where they are clicking, or how much of a post they are reading.
- SEO & Blogging
It is one of the most used tools when it comes to SEO. It aggregates data from Google Suggest, which provides keyword ideas similar and related to your searches on Google. With the help Ubersuggest, now you can find the related searches at the bottom of your Google search page. It is easy to use and saves time.
Yoast is an excellent tool to help you optimize your content for search engines. It helps you to choose content, focuses on keywords to help improve your SEO rank. The keywords also help in enhancing the individual content URLs, and internal links, for all round good content creation.
- Google Keywords
It enables you to understand how often your keywords are searched and how frequently they change. This helps in creating content with relevant keywords.
2. Social Media Marketing
This is a handy tool in marketing. The browser extension helps in writing posts and up to five crucial highlights extract from the posted content that can be easily shared. It helps sort them into categories and also can help you select the best language and content for your posts.
It enables you to store approved content in a cloud that team members can access anytime for social media posting needs. The tool helps you to schedule multiple posts at one go. Thus it is one of the most efficient tools for marketing.
3. E-mail Automation Tools
- HubSpot Sales
Previously known as Sidekick lets you keep track of who is opening your e-mail and when and also allows you to schedule and send it at a later time. It also gives information about their professional and company information.
This tool will enable you to categorize contacts. It automatically tags and scores contacts to create dynamic lists. It also supports schedule sending features.
4. Visual Design
Canva is a drag-and-drop design platform that allows you to create images using pictures, icons, shapes, and fonts all available in the Canva catalogue. This offers a dynamic list of designs, and you can choose the option best suited for your website. Canva also provides the help of a lead designer to aid you in the creation of beautiful and simple designs.
This helps you create professional videos or slideshows with music and special effects. The human-centered approach, combined with a vast array of designs to choose from, makes Animoto unique.
5. Landing Pages
This helps you market, sell, and deliver your products online. This simplifies online marketing processes by providing funnel options pre-built for a specific product, service, or business type.
This is more user-friendly and supports the formation of landing pages, sales pages, launch funnels, blog sites, and more. This supports the creation of many kinds of pages in WordPress.
6. Project Management Tools
It helps in project management with spreadsheets, e-mail, and other tools to keep projects on track. It helps improve collaboration and streamline communication by keeping clients and teammates in the same space.
It is the best tool for networking and meeting others in the digital marketing space and allows you to join or leave conversations as and when needed. It operates in channels specified for specific information to streamline communication and help integrate projects.
7. Content Curation
Buffer helps you share anything you are reading. With the help of this tool, you can schedule your content in advance, and this helps to keep your social media channel active. It also helps drive traffic to your site and increase engagement.
Feedly helps you share content from your preferred blogs, feeds, YouTube channels, and more. You can sort your favorite content into categories to make it more organized. It also records the most liked articles and helps select the correct one for sharing on social media.
It is all about finding tools that work best for your website and type of work. And, then, digital marketing becomes very easy.