Digital marketing has become the most essential tool of business used in online marketing. But it is used so widely these days that it has almost become a trend.
So if you think that you understand online marketing, think again. It has more to it than having a website.
This article focuses on the 9 main types of digital marketing strategies and how you can use them to your advantage.
Search Engine Optimization (SEO)
It is a type of digital marketing where you can increase traffic (i.e., the number of people visiting your website) through organic search engine results. Whenever you enter specific keywords into your search engine (like Google or Yahoo!), it displays a long list of results.
SEO is basically creating a page loyal to your product in such a way that people like it better than the others out there and visit it more often. If you want to direct more organic traffic to your web pages, then you need to understand and cater to Google’s (or any other search engine’s) algorithms.
This would make customers visit your page more and thus drive up the chances of actually buying your product or service.
Search Engine Marketing and Pay-Per-Click Advertising
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. It refers to paid search marketing, a system where companies pay Google to show their ads in the search results.
Pay-Per-Click is a type of SEM where advertisers pay each time a user clicks on one of their online ads. These ads usually appear in commercial searches (when you want to buy something like a pizza or a smartphone).
In pay-per-click advertising, businesses running the ads are only charged when a user actually clicks on their advertisement. This is a popular way to reach a broad consumer base.
Social Media Marketing
Social media marketing is a great way to get exposure and connect with your customers. This would give you an idea about what your customers want and also how they view your brand. This would also enable you to build your brand, increase sales, and drive website traffic.
The major social media platforms at the moment include Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat. Effectively reaching to the loyal users of these platforms would do well for any business.
Influencer marketing is the next big thing in digital marketing. The essence of IM is taking the idea of celebrity endorsement and placing it into a modern-day content-driven marketing campaign.
It is basically a collaboration between brands and social media influencers. Remember how every time Meghan Markle wore something, it would sell out instantly? Well, it introduced us to some of the lesser-known brands, but they are trending even now.
IM uses precisely the same strategy, except it is a person with a substantial social media presence and related to your target market who endorses your brand.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. It is basically spreading the responsibility of product creation and sharing across 3 different parties (the product creator and seller and the affiliate marketer).
The shares of the profit are distributed according to the contributions of the respective parties. It is an easy and cost-effective way to reach potential customers. But it is also a bit risky as it means giving control of your brand over to strangers.
Well, this one has got the best of both worlds. It involves creating content, uploading, and sharing them online or on any social media platform. Contents are designed in such a manner that they would not directly promote a brand but subtlety hint at it.
It blends together effective content with other strategies like SEO and SEM. Keep your audience in mind while creating content and use relevant keywords to boost your SEO for an effective marketing strategy.
This is a highly effective method of sending emails to prospective customers and clients about your products and services. It performs two main functions.
First, it is a great way to continuously keep in touch with them and inform them about the newest deals. This increases brand recognition among customers and can turn one time customers into loyal clients.
Secondly, it serves to remind them about your brand continuously. Think about the daily offers you get on Amazon or Flipkart. It is almost impossible to forget their presence with the attractive deals they offer every other day.
Viral Marketing is that which can generate interest and the potential sale of a brand or product through messages or social media, which spread effectively from person to person. The idea is for it to be the users themselves that choose to share the content. It is cost-effective and has the potential for a greater reach.
Mobile Phone Advertising
Just like email marketing, you can use mobile phone marketing to update your customers about offers, coupons, new deals, etc., through an SMS.